This project explores packaging design for CORNER MIX’s original coffee beans, created as a promotional product. Inspired by the brand’s slogan, “Mix! for GOOD MOOD.”, the concept focuses on uplifting everyday moments through playful yet approachable illustration. Coffee is treated as part of a daily ritual, and the design takes a calm, meditative approach—serving as a gentle reminder to slow down and start the day mindfully, while maintaining a light and friendly tone. A paper sleeve was designed to fit a 100g coffee bag, incorporating required brand elements while reflecting CORNER MIX’s identity, seasonal release timing, and welcoming atmosphere.
"CORNER MIX" is a mixed juice specialty store that opened in December 2022, right next to Nijo Castle in Kyoto. With the motto "Mixing makes it better!", they plan products and events to convey the new value and fun that comes from mixing things and people. In addition to being "delicious and fun," they also promote "earth- friendly" initiatives, including efforts to reduce food waste and actively making choices to reduce environmental impact. CORNER MIX is a friendly and welcoming store for people of all ages.
Enjoy the small quiet moments in your day :)